Gaining awareness, provoking interest and desire, then closing the sale
With the campaign for What Lies Beneath rapidly approaching, it’s time to finalize the Kickstarter page. And, as with many other projects, I like to see what has worked well for others before jumping into my own graphic design.
BoardGameGeek runs tons of contests. Step 1 to winning a contest is actually getting somebody to look at your entry. How? Three games illustrate some tactics.
A post appeared in the Board Game Design Lab Community, asking for pointers to compelling Kickstarter videos. Here are replies and what made videos compelling.
The launch of Gnomadic Gardeners creates an occasion to acknowledge excellent advice of colleagues–and to draw attention to these people. Thanks to you all!
The publisher of Nut Hunt took intentional steps to draw attention to key aspects of the game.
How do publishers showcase their creations?
When you present a game to the market, how do you do it?